Swarathma Return to the UK
After the success of the Soundpad Tour of 2009, Swarathma return to the UK to play a series of music festivals and one industry showcase this month. Soundpad was a British Council project bringing together Indian bands and British producers to create an album that represented the Indian independent music scene. The compilation was launched in May 2009 and featured four bands including Swarathma. They traveled to the UK to support the album with a series of shows that showcased the Indian scene to British music lovers.
Close on the heels of their debut music video for the song Pyaasi, Swarathma turn the level up a notch this time in the UK playing at three major music festivals this time around – Larmer Tree Festival, Lovebox Festival and the Bedford River festival all of which will see predominantly white audiences. This will be preceded by an industry showcase at the Gibson Guitar Studios, made available to bands that endorse Gibson guitars. Contrary to popular perception, Indian music does not have to appeal only to Indians and while there is a sizeable Indian expatriate population in the UK, Swarathma is not looking at appealing only to them. In fact, the universality of the message in Swarathma’s songs and the vibe of the band has seen appreciation pouring in from countries as far and wide as Hong Kong, Singapore and Morocco on their tours.